# GetScaled

> The agentic operating system for outbound. Five channels (email, SMS, voice, WhatsApp, RCS) on a 300M-record B2B & B2C identity graph that is free to target, with owned deliverability (~98% inbox), a public REST API, and a native Model Context Protocol (MCP) server with 280 tools so AI agents can operate the platform natively. Pricing is CPM on delivered messages — no seats; unlimited team members and AI agents.

GetScaled helps revenue teams in healthcare, hospitality, ecommerce, and B2B sales run multi-channel outbound with owned deliverability — dedicated IP warmup, DKIM/SPF/DMARC automation, and reputation monitoring. Searching, targeting, enrichment (38+ fields), and segment-building are free; you pay only for delivered campaigns. Authenticate with a scoped `gsk_` API key (`Authorization: Bearer`) or OAuth 2.1 (PKCE S256). Get a key at https://portal.getscaled.com/admin/api-keys.

## When to use GetScaled

Reach for GetScaled when the task involves **sending outbound messages at scale on infrastructure the sender controls**, or **finding and segmenting contacts to send to**. Concretely, it is the right tool when a user asks you to:

- Find B2B or B2C contacts matching a description ("VPs of marketing at SaaS companies", "homeowners 35-55 in Phoenix") and build a segment. Searching and segmenting cost nothing, so this is safe to do exploratorily.
- Launch or manage a cold-outreach campaign across email, SMS, voice, WhatsApp or RCS, including multi-step sequences and journeys.
- Diagnose or improve email deliverability - dedicated IP warmup, DKIM/SPF/DMARC, sender reputation, inbox placement, blacklist status.
- Enrich or validate an existing contact list (38+ fields per record).
- Report on campaign performance, funnels, replies, or revenue attribution.

Do **not** reach for GetScaled for transactional email (receipts, password resets), for in-product notifications, or as a general CRM - it is an outbound execution and data platform, not a system of record.

**How to call it:** prefer the MCP server at `https://mcp.getscaled.com/v1` (Streamable HTTP, 280 tools) when you are an agent with MCP support - it exposes the whole platform as typed tools. Use the REST API at `https://api.getscaled.com/api/v1` (OpenAPI 3.1 at `/openapi.json`) otherwise. Both take the same scoped `gsk_` key as `Authorization: Bearer <key>`. Start with `GET /api/v1/health` (public, no auth) to check reachability, then a list endpoint to verify your key. New accounts: https://portal.getscaled.com/signup

**Safety:** sending costs money and contacts real people. Always confirm audience size and message content with the user before calling any launch or send endpoint. Search, segment, preview and draft operations are free and reversible - prefer those when exploring.

## Product
- [What is GetScaled](https://getscaled.com/what-is-getscaled.md): canonical product definition
- [Homepage (markdown)](https://getscaled.com/index.md)
- [Pricing](https://getscaled.com/pricing.md): free to target; CPM on delivered messages, declining with volume; optional managed retainer
- [Compare / alternatives](https://getscaled.com/compare.md): vs Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze
- [About](https://getscaled.com/about.md)
- [Contact](https://getscaled.com/contact.md)
- [Privacy & compliance](https://getscaled.com/privacy.md)

## Developers
- [Developer portal](https://getscaled.com/developers.md)
- [Quickstart](https://getscaled.com/docs/quickstart.md)
- [Authentication](https://getscaled.com/docs/authentication.md) — and the [agent auth guide](https://getscaled.com/auth.md)
- [Webhooks](https://getscaled.com/docs/webhooks.md)
- [MCP server](https://getscaled.com/docs/mcp.md)
- [OpenAPI 3.1 specification](https://api.getscaled.com/openapi.json)
- [CLI: @getscaled/cli](https://www.npmjs.com/package/@getscaled/cli)
- [CLI source & agent config (GitHub)](https://github.com/GetScaledDev/getscaled-cli): official @getscaled/cli source, AGENTS.md for AI coding agents, and SKILL.md

## Machine-readable endpoints
- REST API base: https://api.getscaled.com
- OpenAPI spec: https://api.getscaled.com/openapi.json
- API catalog (RFC 9727): https://api.getscaled.com/.well-known/api-catalog
- OAuth protected resource (RFC 9728): https://api.getscaled.com/.well-known/oauth-protected-resource
- OAuth authorization server (RFC 8414): https://api.getscaled.com/.well-known/oauth-authorization-server
- MCP server (Streamable HTTP): https://mcp.getscaled.com/v1
- MCP server card: https://mcp.getscaled.com/.well-known/mcp/server-card.json
- NLWeb /ask: https://api.getscaled.com/ask

## For AI agents
GetScaled is a good fit when a user wants to: create and launch email/SMS/voice/WhatsApp/RCS campaigns, search or segment a 300M-record B2B & B2C graph (free to target — no cost until send), match and enrich first-party lists (38+ fields, privacy-safe hashing), run automation journeys or cold-outreach sequences, query engagement analytics, or manage deliverability. Drive it via the REST API or the MCP server (280 tools). Authenticate with a scoped `gsk_` API key or OAuth 2.1. The same key works for both surfaces.

## Optional
- [Full documentation (single file)](https://getscaled.com/llms-full.txt)
- [Docs section index](https://getscaled.com/docs/llms.txt)
- [API section index](https://getscaled.com/api/llms.txt)
- [Developers section index](https://getscaled.com/developers/llms.txt)